We are delighted to share that Genaura has launched exclusively at John Bell & Croyden, London’s world-renowned luxury pharmacy and a true icon of innovation in beauty and wellness.
This partnership marks an incredible milestone for us. To see Genaura on the shelves of such an esteemed destination is both humbling and exhilarating. It’s the perfect home for our vision of intelligent skincare, where science meets self-care and every detail is designed to help women feel as radiant as they look.
At Genaura, we believe that skincare should do more than care for your skin; it should nurture your confidence and sense of balance too. Our formulations are designed to work in harmony with your skin’s natural intelligence, using clinically proven ingredients that deliver real, lasting results.
At the heart of our innovation is Levagen®+, a patented active developed by global pioneers Gencor Pacific. This next-generation form of Palmitoylethanolamide (PEA) supports the skin barrier, calms sensitivity and helps protect against moisture loss.
Blended with a 10% vitamin complex, superfood concentrates and synergistic botanical actives, Levagen®+ powers a formula that hydrates, brightens and restores the skin’s natural equilibrium. Every ingredient is carefully selected and tested under GLP-certified clinical conditions, ensuring the highest standards of purity, safety and efficacy.
Our Smart Face Serum is the hero of the collection and the embodiment of what we stand for intelligent skincare that feels luxurious yet effortless.
With just one pump morning and night, it works to:
As our Chief Marketing Officer Nicola Young says:
“At Genaura, we’re cutting through the noise of the skincare industry. Our products are about more than appearance — they’re about how great skin makes a woman feel. We’re thrilled to partner exclusively with John Bell & Croyden, a retailer that shares our values of excellence, trust and innovation.”
For over two centuries, John Bell & Croyden has been synonymous with innovation and discovery. Nestled in the heart of London’s Harley Street medical district, it has introduced some of the world’s most celebrated beauty and wellbeing brands to the UK.
To see Genaura among them is an honour. This partnership is a meeting of minds — our modern approach to science-led skincare alongside their heritage of excellence and care. Together, we’re redefining what intelligent beauty can be.
You can now experience Genaura’s Smart Face Serum exclusively at John Bell & Croyden, 50–54 Wigmore Street, London.
