Our Story
Our Story
At Genaura, we understand that a systematic approach to wellness is critical to longevity.
Where cutting-edge ingredients meet intelligent formulations to deliver results that go beyond the surface.
Our ingredients and extracts are thoroughly tested and proven to enhance the appearance of skin and awaken your aura.
Skincare is more than a habit, it’s an evolution. We’re challenging conventional routines and replacing outdated steps with science-led solutions that work in harmony with your skin. From routine to ritual, defining what is possible for your skin.
Our Science, Our Standard
Every Genaura formula begins with a question, not a product. What does skin truly need to thrive, not just today, but for years to come? To answer that, we use the most advanced ingredients, innovative technologies, and nature’s most powerful botanicals.
We work hand in hand with leading scientists, choosing only ingredients that are ethically sourced and proven to perform. Each botanical is selected for its potency and skin intelligence.
Nothing enters a Genaura formula without purpose. Every active ingredient is rigorously tested in GMP-certified facilities to ensure safety, stability, and results you can feel and see. This is how we create skincare that does more than provide surface-level results. It earns your trust through performance, consistency, and uncompromising standards.
Genaura Fomulation Adviser
"This formulation creates an 'age-proofing' approach to the skin. It transforms how skin responds to stressors rather than simply masking the signs of ageing."
Michelle Reeve, NPD
Our Ambassadors
Biography
Michelle Reeve is an Australian Cosmetic Formulator, Aromatherapist and New Product Developer within the professional wellness sector and in her role at Genaura. As the Founder, Formulator, and Managing Director of the award-winning Waterlily Australasia, she has led innovation in bio-tech beauty since 2002 and recently joined Genaura, a new to market beauty and skincare brand, in 2023 as their Lead New Product Developer.
Michelle’s expertise lay within conceptualising, formulating, and bringing to market high-performance skincare that combines advanced actives with pure botanicals. Every formulation is meticulously crafted to deliver measurable results, while celebrating luxurious textures, sensory rituals, and a commitment to purity, efficacy, and authenticity. Inspired by the wholefood movement, her “slow skincare” philosophy champions fresh-batched production and ingredient integrity at every stage of the NPD process.
– Michelle Reeve, NPD
Biography
Dr Derrick Phillips is a leading consultant dermatologist based in London, practising at OneWelbeck and Skin55 Dermatology. A graduate of UCL Medical School, he spent over a decade in the National Health Service, including as a consultant at the internationally renowned Imperial College Healthcare NHS Trust, where he combined clinical practice with pioneering research.
Recognised for his contributions to the field, Dr Phillips is widely published in peer-reviewed journals, is a contributing author to a major dermatology textbook, and was awarded the British Association of Dermatologists’ Green Prize in 2022 for his innovative work on sustainability in dermatologic surgery.
As a spokesperson for the British Skin Foundation, Dr Phillips has provided expert commentary across television, radio, and print, and his insights are regularly featured in national newspapers, glossy magazines, and leading online platforms. His work bridges the gap between cutting-edge science and accessible skincare advice, making him a respected voice for both professional and public audiences.
– Dr Derrick Phillips, Consultant Dermatologist
Insights
Genaura Launches Exclusively at John Bell & Croyden
Black Friday Exclusive Access
Genaura and FT Live, The Power of Starting Fresh
Where We’ve Been Featured
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